Heating engineers·Manchester
Ignite Heating
More than doubled the enquiries coming in.
We’d tried ads, content, agencies, nothing stuck. It was hard to tell what was actually working.
Ryan, owner
Read Ryan’s story →No. 1 Baxi installer in the country.
We were good at fitting boilers. We wanted to be the first company people found when they needed one.
Cheshire Boilers is where Early Dart began. Before there was an Early Dart, there was a heating company in Northwich owned by our founder, Bud, and a small team inside it responsible for its marketing. That team was us.
Like most heating firms, Cheshire Boilers stayed busy through word of mouth and paid advertising. We thought it could do better. When someone nearby searched for a new boiler, we wanted Cheshire Boilers to be the first company they found, without the business paying for every enquiry. So we committed to it completely.
Busy when the budget was on. Quieter when it wasn’t.
Cheshire Boilers did excellent work, but its diary depended on what was being spent that month. We wanted the business found on its own merit, by anyone looking for a boiler, anywhere within reach.
Be the first name people find.
We stepped back, set a single clear ambition and built the whole marketing strategy around it. No scattered activity. One roadmap, with everything pointing the same way.
Reliant on ads
The first name people find
One ambition
One roadmap
All in
We weren’t advising. We were the team.
Working inside the business, we rebuilt how Cheshire Boilers markets itself from the ground up, and kept refining it until it no longer needed pushing every day.
Every day. Without ads.
Cheshire Boilers became the number one Baxi installer in the country, and number one for boiler installation across a 40-mile radius, ahead of firms in Manchester and well beyond Northwich. The team is still out fitting boilers every single day, without running an advert.
A local heating firm became the number one Baxi installer in the country. What worked there was too good to keep to one business, so we built a company to do it for others.
We proved it on our own business first. Cheshire Boilers went from paying for every job to the number one Baxi installer in the country, and it’s been flat out ever since. That’s why Early Dart exists.
Bud, owner, Cheshire Boilers
More than doubled the enquiries coming in.
We’d tried ads, content, agencies, nothing stuck. It was hard to tell what was actually working.
Ryan, owner
Read Ryan’s story →