Cookie Policy
EARLY DART LTD
Version 1.0 — Last updated: 13 September 2026
Where this policy applies
This policy covers earlydart.com, our public website, and crm.earlydart.com, where the Launchpad Pro Platform runs. Some cookies are set at the level of the earlydart.com domain and are therefore shared across both. The cookie table in section 4 was compiled from a review of both sites on 13 September 2026 and is reviewed at least every six months.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. Similar technologies include pixels, tracking scripts, local storage, session storage and software development kits (SDKs). In this policy we refer to all of them as “cookies”.
2. The law
Under regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) we must:
- tell you what cookies we use and what they do; and
- obtain your consent before setting any cookie, except those that are strictly necessary to provide a service you have expressly requested.
Consent must meet the UK GDPR standard: freely given, specific, informed and unambiguous, given by a clear affirmative action. That means:
- No pre-ticked boxes and no cookies set on page load other than strictly necessary ones
- Rejecting must be as easy as accepting — a “Reject all” button must be as prominent as “Accept all” on the first layer of the banner
- No cookie walls that deny access unless you accept non-essential cookies
- Scrolling or continuing to browse is not consent
- You can withdraw consent as easily as you gave it
3. Your choices
You can change your cookie preferences at any time using the Cookie Settings link in the footer of every page on earlydart.com. Your choice is stored in a preference cookie and applies across earlydart.com and crm.earlydart.com.
The Platform at crm.earlydart.com is a logged-in application. Its own cookies are strictly necessary for it to work, with the exception of the analytics cookie described in section 4.3, which you can decline through the Cookie Settings link on earlydart.com or by blocking it in your browser.
You can also control cookies through your browser settings. Blocking all cookies will stop parts of the Platform working, including staying logged in.
Browser instructions: Chrome · Safari · Firefox · Edge
4. The cookies we use
4.1 Strictly necessary — no consent required
These are essential for the website or the Platform to work. They cannot be switched off.
| Cookie | Set on | Set by | Purpose | Duration |
|---|---|---|---|---|
access-token-v1, access-token-v2, refresh-token-v1, refresh-token-v2, a, custom-firebase-* |
crm.earlydart.com | Launchpad Pro (platform) | Keep you signed in to the Platform and refresh your session securely | Until you log out or the token expires |
m_a |
earlydart.com | Launchpad Pro (platform) | Authentication token shared between the website and the Platform | Until you log out or the token expires |
PHPSESSID |
earlydart.com | earlydart.com (website) | Identifies your browsing session on the website | Session |
g_state |
crm.earlydart.com | Records whether the Google sign-in prompt has been shown | 6 months | |
__cf_bm |
crm.earlydart.com and platform service domains | Cloudflare | Bot management and security on the infrastructure that delivers the Platform | 30 minutes |
__stripe_mid |
crm.earlydart.com | Stripe | Fraud prevention for payments made through the Platform | 12 months |
| Cookie preference cookie | earlydart.com | earlydart.com (website) | Records the choices you make in the cookie banner | 12 months |
4.2 Functional — set by Google account features
The Platform embeds Google services (sign-in, calendar and chat integrations). When those load, Google sets its own account and security cookies on its own domains (google.com, accounts.google.com). They are controlled by Google, not by us, and they are governed by Google’s privacy policy.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
SID, HSID, SSID, APISID, SAPISID, SIDCC, __Secure-1PSID, __Secure-3PSID, __Secure-1PAPISID, __Secure-3PAPISID, __Secure-1PSIDCC, __Secure-3PSIDCC, __Secure-1PSIDTS, __Secure-3PSIDTS, __Host-1PLSID, __Host-3PLSID, __Host-GAPS, LSID, ACCOUNT_CHOOSER, OTZ, SMSV, AEC, S, SEARCH_SAMESITE, __Secure-BUCKET |
Authenticate your Google account, protect it against attacks, and remember which account you chose | 6 months to 2 years, or session | |
NID, __Secure-ENID, tcm |
Store Google preferences and, where you have allowed it in your Google account, Google’s own advertising settings | 6 months to 13 months |
4.3 Analytics and performance — consent required
These help us understand how the website and Platform are used so we can improve them.
| Cookie | Set on | Set by | Purpose | Duration |
|---|---|---|---|---|
_ga, _ga_12HM5LBEXM, _ga_MX6Z1X7L8K |
earlydart.com | Google Analytics 4 | Distinguishes users and maintains session state on our website | 2 years |
_gid |
earlydart.com | Google Analytics 4 | Distinguishes users | 24 hours |
fs_uid |
earlydart.com | FullStory (used by the Platform) | Session recording and product analytics: records how the Platform’s screens are used so that they can be improved. Recordings are held by the platform provider, not by us | 12 months |
_tccl_visitor |
earlydart.com | Website hosting analytics | Visitor analytics for the website | 12 months |
_ga, _ga_*, _gid |
gohighlevel.com (platform service domain) | Google Analytics 4, via the Platform | Usage analytics for embedded platform content | 2 years / 24 hours |
_fprom_code, _fprom_track |
gohighlevel.com (platform service domain) | FirstPromoter, via the Platform | Referral tracking used by the platform provider’s own systems; not used by us | 12 months |
We have set Google Analytics data retention to the shortest period that meets our needs and have enabled IP anonymisation.
4.4 Marketing and advertising — consent required
These track your activity to deliver relevant advertising and measure campaign performance. They do not fire until you have consented.
| Cookie | Set on | Set by | Purpose | Duration |
|---|---|---|---|---|
_fbp |
earlydart.com | Meta | Meta Pixel — ad delivery and conversion measurement | 3 months |
_fbc |
earlydart.com | Meta | Stores the click identifier from a Meta ad that brought you to the site | 3 months |
_gcl_au |
earlydart.com and platform service domain | Google Ads | Conversion tracking and linking clicks on Google ads to actions on the site | 3 months |
5. Cookies in your white-labelled sites and funnels
If you build websites, funnels or landing pages using Launchpad Pro, you are responsible for cookie compliance on those pages.
That means:
- You must publish a cookie policy covering the cookies your pages set
- You must implement a compliant consent banner before setting any non-essential cookie
- You must ensure any tracking pixels you add — Meta, Google, TikTok, LinkedIn — only fire after consent
- You are the controller for that processing, and you are liable to the ICO if it is wrong
We provide the tooling. We do not configure your cookie compliance for you, and we do not check it.
6. Third-party cookies
Some cookies are set by third parties. We do not control them, and their use of the data they collect is governed by their own privacy policies:
| Provider | Privacy policy |
|---|---|
| policies.google.com/privacy | |
| Meta | facebook.com/privacy/policy |
| Cloudflare | cloudflare.com/privacypolicy |
| Stripe | stripe.com/gb/privacy |
| FullStory | fullstory.com/legal/privacy-policy |
| HighLevel (platform provider) | gohighlevel.com/privacy-policy |
7. Do Not Track and Global Privacy Control
Our website does not currently respond to browser Do Not Track signals, because there is no agreed standard for how they should be interpreted. We treat a Global Privacy Control signal from your browser as a refusal of non-essential cookies.
8. Changes
We will update this policy when we add, remove or change cookies. Where the change involves a new category of non-essential cookie, we will re-request your consent. The “last updated” date shows when this version was published.
9. Contact
Questions about cookies: contact@earlydart.com
Complaints: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF — 0303 123 1113 — ico.org.uk/make-a-complaint
EARLY DART LTD, registered in England and Wales, company number 16156441.